Privacy Policy

Effective date: 6 August 2026

Bella Minas Cafe Agricola Ltda. respects your privacy and is committed to processing personal data responsibly, transparently and securely.

This Privacy Policy explains how we collect, use, store and share personal data when you visit our website, submit an enquiry or otherwise communicate with us.

1. Who controls your personal data

The controller responsible for the personal-data processing described in this Privacy Policy is:

Bella Minas Cafe Agricola Ltda.
Trading as Bella Minas Coffee / Bella Minas Café
CNPJ: 46.361.997/0001-06
Registered address: Fazenda Santa Clara, s/n, Taquaral, Perdizes, Minas Gerais, CEP 38170-000, Brazil
Privacy contact: privacy@bellaminascafe.com

2. Personal data we collect

When you contact us through our website, we may collect:

  • your first and last name;

  • your email address;

  • your company name;

  • your telephone number, if requested or voluntarily provided;

  • your country or location, if requested;

  • information regarding your coffee requirements or commercial enquiry;

  • any other information you include in your message.

When you visit the website, we or our service providers may also collect certain technical information, including:

  • IP address;

  • browser type;

  • device and operating-system information;

  • pages visited;

  • date and time of access;

  • approximate geographical location;

  • website interactions;

  • cookie choices and preferences;

  • analytics and performance information.

Please do not submit sensitive personal data through the general contact form unless it is genuinely necessary.

3. How we use personal data

We may process personal data to:

  • receive and respond to enquiries;

  • communicate about coffee availability, samples, potential purchases and commercial opportunities;

  • evaluate and manage prospective or existing business relationships;

  • maintain records of our correspondence;

  • operate, secure and maintain the website;

  • understand how visitors use the website;

  • improve the website and our communications;

  • prevent fraud, abuse or security incidents;

  • comply with legal, accounting, tax and regulatory obligations;

  • establish, exercise or defend legal rights.

We will not use personal data for unrelated purposes without an appropriate legal basis.

4. Legal bases for processing

Depending on the circumstances, we may process personal data on one or more of the following legal bases under applicable law, including Brazil’s Lei Geral de Proteção de Dados Pessoais, or LGPD:

  • taking steps at your request before entering into a contract;

  • performing a contract or commercial relationship;

  • complying with a legal or regulatory obligation;

  • exercising rights in legal, administrative or arbitration proceedings;

  • our legitimate interests in operating our business, answering enquiries, protecting the website and maintaining appropriate business relationships;

  • your consent, where consent is specifically requested.

Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect processing that was lawfully carried out before consent was withdrawn.

5. Marketing communications

We will not automatically add contact-form users to a promotional mailing list solely because they submitted an enquiry.

Where we offer newsletters or promotional updates, we will request separate consent where required.

You may unsubscribe from marketing communications at any time by using the unsubscribe option in the communication or contacting us.

6. Cookies and similar technologies

The website uses cookies and similar technologies.

Some cookies are essential for the website to function properly. Other cookies may be used, with your permission where required, for purposes such as:

  • remembering preferences;

  • measuring website performance;

  • understanding visitor activity;

  • improving website content and functionality.

You can accept, reject or manage non-essential cookies through the cookie controls displayed on the website.

You may also control cookies through your browser settings. Disabling certain cookies may affect website functionality.

7. How we share personal data

We do not sell or rent personal data.

We may share personal data where reasonably necessary with service providers that help us operate the website and our business, including:

  • Squarespace, our website hosting and form-services provider;

  • Google Workspace, Gmail or Google Drive;

  • email and communication providers;

  • cloud-storage and information-technology providers;

  • analytics and website-security providers;

  • professional advisers, including accountants, consultants and lawyers;

  • public authorities or regulators where disclosure is legally required.

These providers may process personal data only to the extent necessary to provide their services or meet applicable legal obligations.

We may also disclose information where necessary to protect our rights, investigate suspected misuse or comply with a valid legal request.

8. International transfers

Some service providers used by Bella Minas may process or store personal data outside Brazil.

Where personal data is transferred internationally, we will seek to use providers and safeguards that offer an appropriate level of protection and comply with applicable data-protection requirements.

Such safeguards may include contractual protections, recognized transfer mechanisms or other measures permitted under the LGPD.

9. Data retention

We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The retention period may depend on:

  • whether an enquiry develops into an ongoing commercial relationship;

  • the nature and duration of our correspondence;

  • legal, tax, accounting or regulatory requirements;

  • the need to establish, exercise or defend legal rights;

  • security, fraud-prevention and recordkeeping requirements.

Information from enquiries that do not lead to an ongoing relationship will be periodically reviewed and deleted or anonymized when it is no longer reasonably required.

10. Data security

We use reasonable administrative, organizational and technical measures to protect personal data against:

  • unauthorized access;

  • accidental or unlawful loss;

  • alteration;

  • misuse;

  • destruction;

  • unauthorized disclosure.

However, no website, electronic transmission or storage system can be guaranteed to be completely secure.

11. Your rights

Subject to the LGPD and other applicable law, you may have the right to request:

  • confirmation that we process your personal data;

  • access to your personal data;

  • correction of incomplete, inaccurate or outdated data;

  • anonymization, blocking or deletion of unnecessary, excessive or unlawfully processed data;

  • portability of data, where applicable;

  • deletion of data processed on the basis of consent, subject to lawful retention exceptions;

  • information about public and private entities with which data has been shared;

  • information about the possibility of refusing consent and the consequences of doing so;

  • withdrawal of consent;

  • review of certain decisions made solely through automated processing, where applicable.

You may also raise questions or objections regarding how your personal data is processed.

To exercise your rights, contact us at privacy@bellaminascafe.com.

We may request reasonable information to verify your identity before completing a request.

You may also submit a complaint to Brazil’s National Data Protection Authority, the Autoridade Nacional de Proteção de Dados, where applicable.

12. Children’s data

This website is intended for business and general informational use and is not directed toward children.

We do not knowingly seek to collect personal data from children through the contact form.

13. Third-party links

The website may contain links to third-party websites or platforms.

Bella Minas is not responsible for the privacy practices, security or content of third-party websites. Visitors should review the privacy policies of those services separately.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • our website;

  • our services;

  • our data-processing practices;

  • applicable legal or regulatory requirements.

The latest version will be published on this page with an updated effective date.

15. Contact

For privacy questions or requests concerning your personal data, contact:

Bella Minas Cafe Agricola Ltda.
CNPJ: 46.361.997/0001-06
Fazenda Santa Clara, s/n, Taquaral
Perdizes, Minas Gerais
CEP 38170-000
Brazil

Email: privacy@bellaminascafe.com